How I went from $300k GCI to $1.8m GCI With My Own Brand
24 February 2021
It is becoming common to see headlines of agents writing over 100 sales a year and large GCI totals, but I am always intrigued to see the journey others have taken to reach similar milestones. Are they part of a larger franchise or a smaller boutique office? Are they simply selling agents or selling principals? Have they ventured into growing a rent role and taking on other sales agents or have they solely focused on listing and selling?
It is clear there is no right or wrong and you can reach a high level in this industry by going down a host of different paths. Agents wanting to excel should simply focus on the path that feeds their passion and suits their skill set. For myself, it was to lead a boutique team under my own brand (often referred to as an Effective Business Unit – EBU), and focus 100% on sales and exceeding client expectations. It was an unbeatable formula that paid enormous dividends.