The founder of Sipful on creating her canned cocktails business, the importance of family support, and Sundays spent eating 'eccentric' fish finger sandwiches.
Why canned cocktails?
I have always liked the canned drink packaging format, easy for our on-the-go outdoor lifestyle. Married to a brewer it was hard to admit that beer was no longer for me, when I decided to drop beer I looked around for other alternative canned products, however everything I could find on the market at the time was either overly sweet, synthetic flavours and frankly something I didn't want in my body... looking also at the canned wine options I wasn't taken by these either, que Sipful.