How Ford is Bringing Back the Small Pickup
Enter Ford. And soon, Hyundai.
While the Santa Cruz may be the star of the moment, thanks to finally being shown in the flesh after a long tease, the Ford Maverick may actually be the driving force (pun very much intended) behind any future growth in small trucks.
At least in part. The Maverick is an important product to be sure, and its impending arrival probably has forced other automakers to take notice. But it all starts with the growth of full-size trucks, in both size and price.
In other words, if the F-150s of the world hadn’t gotten so big and expensive, the Maverick might not have an opportunity.