Presently, it is near impossible to accurately estimate the number of products traded across global markets, and even more so to understand how many of them have unique identifiers and find each product’s history and associated details. Data inconsistencies lead to costly workarounds and manual alternations. For businesses, this can be harmful to operations and complicate supply chains. And for consumers, this lack of clarity can lead to a reduced or total lack of trust.
For us as a wholesaler, consumer trust is everything and it has become increasingly relevant in recent years, a shift heightened even further by the global COVID-19 pandemic, with trends in society and digital media leading to an increased demand for transparency. To bridge those challenges, we have been working intensively on a series of global projects for the past two years with GS1 and other members of The Consumer Goods Forum behind the Product Data Coalition.