House of Anita Dongre forays into perfumes
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IANSlife ( IANS)
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House of Anita Dongre forays into perfumes.(photo:IANSLIFE) Image Source: IANS News
House of Anita Dongre forays into perfumes.(photo:IANSLIFE) Image Source: IANS News
New Delhi, April 10 : In collaboration with Ajmal Perfumes, House of Anita Dongre launches its first-ever fragrance series. The signature fragrances define the spirit of popular fashion brands AND and Global Desi women.
With the expertise of Ajmal Perfumes, a homegrown perfumery brand with a rich heritage acquired through 70 years of experience, the brands have co-created the fragrance lines through extensive feedback from over 600 loyal customers of the brands. Together both houses sent out 8 sample fragrances to their outlets located across India for customers to experience. The perfume bouquet that came to be the brands' signature scents were the ones that customers consistently picked as the best out of the carefully-curated samples. The scents outline the ethos of the two brands; AND reflecting the fiercely independent and confident persona and Global Desi imbibing notes of wanderlust and artistic whimsy.