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Highways England has launched a new campaign advising drivers to “go left” if they break down on the motorway.
The multi-million pound exercise is aimed at improving safety on smart motorways following a review by the Transport Secretary last year.
It is being supported by partners across the recovery industry and independent road safety campaigner Meera Naran.
Set to the tune of the Pet Shop Boys’ hit version of the ‘Go West’ song, the advert delivers a clear, single-minded message – go left.
Highways England Acting Chief Executive, Nick Harris, said: “No one plans to break down on a motorway, but if the unexpected happens then I want all motorists to know what to do so that they can keep themselves and others safe.