Side-by-side of text conversation on the Heymarket and Instagram apps.
The new capabilities leverage the Messenger API for Instagram, launched today at Facebook's Developer Conference, F8 Refresh. The powerful API links Instagram business accounts with Heymarket, allowing teams to manage their Instagram Messaging with their CRM, eCommerce platform and business apps, while providing a single, shared inbox for other messaging channels.
Until now, brands had to manage their Instagram Messaging conversations separately from their other apps and messaging channels. Switching between platforms slowed teams' response times and overall productivity, creating a less streamlined experience for customers. Heymarket's support for Instagram Messaging brings these tools into one place, paving the way for improved team productivity and response times.