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The 52-year-old is the founder of Dragon Africa, a strategic communications agency, and co-founder of Social Media Week Lagos, one of the largest new media and technology conferences in Africa.
Between 1987 and 1990, Asika organized successful concerts, charity and entertainment events at university campuses around the UK while studying at the university. In 1991, he founded Storm Productions, the entertainment company which housed what has been described by many as the premier Nigerian record Label, Storm 360 Records.
Storm 360 was the blueprint for the record labels that came after. It ushered in a new generation of Nigerian musical talent who changed and developed the Nigerian music landscape.