Here’s how Shipway, a D2C enabler, emerged as a leader in post-purchase automation with 4x growth in 2020.
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With internet and smartphone penetration growing in the e-commerce market, both new and traditional brands have jumped on the direct-to-consumer (D2C) bandwagon. Industry trends have consistently indicated that over the last few years consumer preference is witnessing a shift towards shopping from brand websites against marketplaces. Better pricing, discounts, authentic products and access to the brands latest collections are some of the biggest push factors for consumers.
On the other hand, brands are also seen increasing their focus on selling via their own websites due to advantages like being able to manage inventory, returns, etc more seamlessly and interact closely with customers for feedback.