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HBO's Casey Bloys on 'Generation,' 'We Are Who We Are' and HBO Max's Youth Appeal
Elaine Low, provided by
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With HBO Max’s “Generation” joining HBO’s “We Are Who We Are” and “Euphoria” on the WarnerMedia-owned streaming service, the overall HBO brand is looking a lot more youth-focused these days.
Speaking virtually from the all-remote Television Critics Assn. winter press tour, head of HBO and HBO Max programming Casey Bloys told
Variety that that wasn’t part of some “grand plan” to attract younger viewers.
More from Variety
“What was interesting is ‘Euphoria’ was done at HBO before [HBO] Max, before I took over both,” he said. “It was a kind of realization that even at HBO… you have to kind of keep reinventing what an HBO show could do. And so this one was probably the youngest star we’ve ever had for an HBO show. But essentially it is a show about the struggle with addiction that happened to be set in high school, but it’s a really weighty and serious topic.”