Havas Media Group promotes Michaela Aguilar to head customer experience and analytics
July 14, 2021 8:20
In a move designed to optimise customer data and insights in an increasingly rigid privacy landscape, Havas Media Group has promoted Michaela Aguilar to the expanded role of head of customer experience and analytics.
Aguilar’s expanded role includes overseeing an advanced data analytics capabilities for a team of 14, in addition to continuing her current complementary existing remit of managing marketing automation, e-commerce, personalisation and conversion rate optimisation.
Havas Media Group appoints Michaela Aguilar as its head of customer experience and analytics
Aguilar, a digital strategist with almost three decades experience under her belt, joined Havas Media Group four years ago as senior consultant. Most recently, Aguilar was head of solutions.