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Havas Media Group promotes Michaela Aguilar to head customer experience and analytics


Havas Media Group promotes Michaela Aguilar to head customer experience and analytics
July 14, 2021 8:20
In a move designed to optimise customer data and insights in an increasingly rigid privacy landscape, Havas Media Group has promoted Michaela Aguilar to the expanded role of head of customer experience and analytics.
Aguilar’s expanded role includes overseeing an advanced data analytics capabilities for a team of 14, in addition to continuing her current complementary existing remit of managing marketing automation, e-commerce, personalisation and conversion rate optimisation.
Havas Media Group appoints Michaela Aguilar as its head of customer experience and analytics
Aguilar, a digital strategist with almost three decades experience under her belt, joined Havas Media Group four years ago as senior consultant. Most recently, Aguilar was head of solutions. ....

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Havas Media Group moves Francis Coady to CMO role


Havas Media Group moves Francis Coady to CMO role
May 6, 2021 7:00
Havas Media Group has named Francis Coady as its chief marketing officer. Coady is the latest in a series of leadership changes in the media business.
Coady joined the business five years ago to establish Havas Sport and Entertainment, which attracted clients Bupa, Gillette, LG, NRMA, CGU, Virgin, Red Bull as clients under his leadership.
Virginia Hyland and Francis Coady
In August last year, Havas Media acquired Virginia Hyland’s independent media agency, Hyland, becoming a separate division of the Havas Media Group. Hyland was installed as the CEO two months later, taking over from Matt Houltham who exited the Havas Group. ....

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