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Gwyneth Palthrow has never shied away from, well, anything. The actress is now her lifestyle brand goop, the one-stop destination for reaching peak Gwyneth-ness, jade egg and all. But despite controversial Hollywood wellness trends (many of which I myself have delved into), one thing is clear: she helped normalize talking about your vagina in a way that maybe we needed, even if we didn't ask for a candle that smelled like it.
As an influencer who influenced before influencers were a thing, the actress and entrepreneur is doing us one more solid: Gwyneth is partnering with Rakuten to celebrate its Big Give Week, their biggest shopping event of the year. The e-commerce platform is known for its program that lets members shop hundreds of brands and automatically get cash back. This week, until May 17, you'll be able to make up top 15 percent cash back whenever you shop from its hundred of retailers, goop included (Levi's, Intermix, Mejuri, are some more, to name a few).