Greece as a tourism destination to the
Chinese market, the Greek National Tourism Organization (GNTO), during December 7-11, took part in a social media campaign held by
Sina Weibo, one of the largest social media platforms in China.
Titled “Weibo National Week”, the campaign was launched under the motto “The world is so big, I want to see it!”, and proved to be successful as its hashtag gathered over
210 million views and
211,000 reposts.
The campaign invited Chinese users to explore a number of destinations online and plan their next trip.
Representing Greece, the GNTO service in China posted photos and videos on the platform of Sina Weibo and its own social media about Greek destinations – including Astypalea – and cuisine.