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The travel retail market was valued at US$ 74.31 Bn in 2019 and for the last two decades, the travel retail market has grown constantly.
The global travel retail sector is not limited to only airports; it also includes cruise lines, ferries, and ports. However, an airport still enjoys the pole position in the market and is expected to remain the dominant player in the upcoming years. However, with the onset of the ongoing COVID-19 pandemic and the resulting travel restrictions, some of the major airports witnessed a drop in international passengers by about 90% for the months of March, April, and May 2020. Thereby, retail sales in the global retail market took a significant hit in the 1st half of 2020.