General Mills' venture arm makes first-ever overseas investment in UK potted pudding producer
301 Inc is leading a multistage multibillion pound investment into Pots & Co to grow its footprint in the US market.
The investment of up to £15m is 301 Inc's first overseas investment and its first in a UK company and will help the London-based producer expand its product range and distribution in the US.
“Our mission is to discover new and emerging food brands with a remarkable offering,” said John Haugen, founder and MD of 301 Inc.
“Pots & Co fulfils that mission with its focus on natural ingredients to create puddings of restaurant quality.”