gen z: Catch 'em young! Can brands and boardrooms get it right for India's largest consumer set, the Gen Z?

Infosys co-founder Narayana Murthy stirred controversy by suggesting that India's youth work 70 hours a week. Gen Z, India's largest demographic, is asserting its influence across industries. Nestlé India, Amazon, and Myntra tailor offerings to Gen Z preferences. This generation, aged 15-26, fuels fast fashion, lifestyle, and beverage growth. Challenges include the need for quick trend adoption, individualistic preferences, and limited disposable incomes.

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