Frieze reveals typographic rebrand for its 30th anniversary
Pentagram’s Luke Powell and Jody Hudson-Powell have redesigned the organisation’s identity, which aims to unify its publications and international art fairs.
February 5, 2021
3:38 pm
Pentagram has designed the new visual identity for Frieze, to coincide with the art organisation’s 30th anniversary.
Established as a magazine in 1991, the organisation now has three publications: frieze, Frieze Week and Frieze Masters Magazine. It also runs four art fairs anually in London, New York and Los Angeles.
More recently, it has expanded into the digital sector with online platform Frieze Viewing Room as well as a line of podcasts and talks.