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Frieze marks its 30th anniversary with a fresh look
The typography-led identity is designed by Pentagram’s Luke Powell and Jody Hudson-Powell, while Frieze creative director David Lane has developed an accompanying campaign that puts the art front and centre 08/02/2021 8:43 am
Founded in 1991, over the last three decades Frieze has built up an artistic empire comprising three publications – Frieze, Frieze Week and Frieze Masters Magazine – and four international art fairs in London, New York and Los Angeles.
In recent years, the organisation’s scope also expanded to include digital platform Frieze Viewing Room, alongside editorial initiatives such as podcasts and talks. But the growth of the organisation and the development of various sub-brands had led to a range of different visual identities and wordmarks being in use.
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Frieze undergoes a rebrand by Pentagram, featuring a new visual identity and custom typeface
In celebration of its 30th anniversary, Frieze’s creative director David Lane worked with Pentagram to devise a consistent and recognisable identity across the brand.
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In celebration of its 30th anniversary, Frieze has revealed a rebrand, consisting of a new visual identity designed by Pentagram, and a custom typeface designed with typographer Luke Prowse.
Founded in 1991, the art organisation and platform consists of
frieze, Frieze Week and
Frieze Masters Magazine, three publications that sit alongside leading international art fairs in London, New York and Los Angeles. Expanding into the digital realm, a number of different identities have emerged over time through a variety of sub-brands. As such, Frieze’s creative director David Lane and the wider team brought Pentagram onboard to devise a consistent and recognisable identity.
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Frieze reveals typographic rebrand for its 30th anniversary
Pentagram’s Luke Powell and Jody Hudson-Powell have redesigned the organisation’s identity, which aims to unify its publications and international art fairs. February 5, 2021 3:38 pm
Pentagram has designed the new visual identity for Frieze, to coincide with the art organisation’s 30th anniversary.
Established as a magazine in 1991, the organisation now has three publications: frieze, Frieze Week and Frieze Masters Magazine. It also runs four art fairs anually in London, New York and Los Angeles.
More recently, it has expanded into the digital sector with online platform Frieze Viewing Room as well as a line of podcasts and talks.
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