Matt VanDyke
DETROIT — Matt VanDyke, Ford Motor Co.'s director of marketing, will soon become the CEO of the company's
FordDirect joint venture with dealers.
VanDyke, 48, will take the reins of the digital lead-generating company Feb. 1. He replaces Diane Craig, who became
"Matt VanDyke has been an exceptional, dynamic leader at Ford, taking on challenges with Bronco and F-150 during the pandemic and leading our Built for America and Built to Lend a Hand campaigns," Kumar Galhotra, Ford's president of the Americas and International Markets Group, said in a statement. "His passion and experience in marketing make him an excellent choice for the FordDirect position, and we wish him well."