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29 January 2021
NTUC FairPrice has recently collaborated with Singapore Food Agency to promote and educate the public on the benefits and importance of supporting local produce through in-store gamification. The game comes in the form of a self-serve farm tour, where shoppers at FairPrice's newly-launched FairPrice Xtra outlet at Parkway Parade can scan QR codes around the stores and participate in an online game. The aim of the game is to educate shoppers on who are the local farmers/ producers, why they should support local produce, how fresh the products are, and how to prepare the produce.
The “Made in Singapore” self-serve farm tour consists of 10 stations showcasing farmers or producers from mushrooms to vegetables to seafood, and consists of quizzes that players need to complete. FairPrice placed Singapore Food Agency mini trucks at the main entrance of its outlet and at each "Made in Singapore" section in the store. Each station comes with a QR code which players can scan to learn more about locally-farmed produce. The online platform also consists of quizzes, and shoppers are rewarded with prizes supported by the local farmers and producers if they complete the whole tour.