January 17, 2021
DULUTH, Minn. — A Facebook group called “Duluth Does Veganuary!” is challenging Northlanders to try giving up meat and dairy for the month of January.
The group, now in its second year, has more than 650 members and encourages everyone to try going vegan for the full month, but also helps motivate those who are curious about the diet, and maybe want to test it out for a day or a week.
Bonnie Ambrosi, the founder of the local movement, works at one of the Whole Foods Co-op locations in Duluth, and pitched the idea of creating the group to the store’s marketing team. The Co-op helps manage the Facebook group, and promotes the vegan foods in its stores for the month of January.