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Experiment: What Kind of Promoted Tweet Gets a Higher Click-Through Rate?
After an unsatisfying campaign, Hootsuite's social team changed the strategy behind their Promoted Tweets. Here's what they learned.
Stacey McLachlan
May 27, 2021
Bad news to all you social-media-blog-reading billionaires out there: when it comes to promoted Tweets, money can’t buy you happiness.
(Whether it brings you meaning and bliss in real life, we’ll leave up for debate. I’m personally pretty certain my life would improve significantly if I had enough cash to purchase the McBarge, but I digress.)
While
running an ad campaign on Twitter (or any social platform for that matter) might get your post in front of the right eyeballs,

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