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When you visit Joel Ewanick, CMO of GM, in his offices in Detroit, the first thing you notice is that unlike most C-suite executives, he's not on the 39th floor of GM's Renaissance Center headquarters (the highest floor). Instead, you exit the elevators on the 24th floor, less than two thirds up the building. The second… ....
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Are you familiar with the concept of CPM in social media marketing? It plays a crucial role in determining the success of your advertising campaigns. Imagine this: you meticulously plan your social media strategy, create captivating content, and target your audience perfectly, but do you know how to measure the cost of reaching 1,000 ad […] ....