Exide Life Insurance launches new CSR film, #YouNeverRideAlone
Posted On:
2021-03-03 08:49:06
(Time Zone: Arizona, USA)
Over the weekend, Exide Life Insurance launched a new film, #YouNeverRideAlone, as a part of their on-going CSR campaign, Helmet Saves. The film is aimed to act as a wake-up call for people to take Road safety seriously.
The film opens to a man riding his motorbike enjoying the bright and sunny day. His helmet hangs by the handle unattended. The scene then cuts to the man's parents, pregnant wife and young child standing symbolically on the same bike as he rides. There is a look of concern on their faces as the man approaches speed-breakers on the road, while the man seems oblivious of the danger. Thankfully, at the last moment, the man manages to stabilize his bike and makes it over the speed-breakers safely. This however jolts him into reality. He looks in his rearview mirror, and realizes that his family and their responsibility is always riding with him, no matter where he is. The film ends with the man making the smart choice of protecting himself with a helmet, for the sake of his family.