Eva Díaz at the World Perfumery Congress - Artforum International

A FEW WEEKS AGO, I mentioned I’d be attending the World Perfumery Congress—WPC—to a colleague.How very David Foster Wallace of you, he said, teasingly.It’s not a cruise! And I’m taking O Chem!I was WPC-bound to investigate an often-implicit presupposition in the history of aesthetics and reinforced nearly every day in the “fine” arts: that the authority of visual judgment ranks above all in a hierarchy of the senses, with sound as runner-up. I was there to explore how studying a nonvisual experience such as olfaction could help explain the overvaluation of certain experiences in culture (vision

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