Allured Business Media: The World Perfumery Congress (WPC) Heads to Geneva, Switzerland in June finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.
A FEW WEEKS AGO, I mentioned I’d be attending the World Perfumery Congress WPC to a colleague.How very David Foster Wallace of you, he said, teasingly.It’s not a cruise! And I’m taking O Chem!I was WPC-bound to investigate an often-implicit presupposition in the history of aesthetics and reinforced nearly every day in the “fine” arts: that the authority of visual judgment ranks above all in a hierarchy of the senses, with sound as runner-up. I was there to explore how studying a nonvisual experience such as olfaction could help explain the overvaluation of certain experiences in culture (vision
The World Perfumery Congress (WPC)- the premier global event for fragrance ingredients, technology and brands- is returning in-person to Miami Beach, Florida June 29-July 1, 2022.
Presented by the American Society of Perfumers and produced by Allured Business Media, the WPC will explore the future of fragrance with unique insights from fragrance creators and experts, an exhibition of the latest fragrance ingredient launches and technologies, in-person networking opportunities with global.