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After recently unveiling a new visual identity, Eureka Forbes has now rolled out a fresh look for its flagship water purifier brand, Aquaguard. With this, the three-decade-old brand aims to carve a niche into new-age consumers’ lives and households. The brand rehaul comprised multiple teams from Eureka Forbes, Aquaguard, Bombay Design Centre, and other agency partners.
Bombay Design Centre leveraged consumers’ age-old association with Aquaguard and drinking water, and conceptualised a water droplet as the key element that holds together consumers’ brand association and modern values. Further, the agency created a logo with a hidden meaning using a customised typeface that imaginatively embeds the droplet into the brand name.