The brand re-haul comprised multiple teams from Eureka Forbes, Aquaguard and other agency partners. Bombay Design Centre helped the new visual identity come alive for both iconic brands
linkedin After recently unveiling a new visual identity, Eureka Forbes has now rolled out a fresh look for its flagship water purifier brand, Aquaguard. With this, the three-decade-old brand aims to carve a niche into new-age consumers’ lives and households. The brand rehaul comprised multiple teams from Eureka Forbes, Aquaguard, Bombay Design Centre, and other agency partners. Bombay Design Centre leveraged consumers’ age-old association with Aquaguard and drinking water, and conceptualised a water droplet as the key element that holds together consumers’ brand association and modern values. Further, the agency created a logo with a hidden meaning using a customised typeface that imaginatively embeds the droplet into the brand name.
Bombay Design Centre brings alive Aquaguard & Eureka Forbes' new identity adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.