PHOTO:
Alvaro Reyes
Digitalâs easy and cheap creative capabilities trap us in a Cult of Volume. According to digital agency founder, Liam Nugent, âa typical designer or programmer sees their job as to do, to make things. They âoutsource the thinkingâ because itâs a job, because thatâs what theyâve been told to do by a client or manager.â
Liam and a colleague started their agency in Glasgow from basically nothing. They used free tiers of services such as Gmail and Dropbox to get started. They grew to about five people and for years delivered the best digital services to clients that they could. Finally, they decided that theyâd like to do something different and decided to shut the agency.