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When Marketing Plans and the Customer Experience Collide

There is so much pressure on marketing teams to deliver metrics related to lead acquisition and ROI that the customer experience is becoming an afterthought. ....

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Are You Striking Out in Customer Experience?

Technology and customer experience can be a good thing, but it has a flip side. ....

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CX Decoded Podcast With Brian Clifton on Google Analytics 4

CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare. ....

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AI Marketing: The What, Why and How

AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines and how you can too. ....

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How to Manage Inherited Biases From Data

One major roadblock continues to prevent enterprises from realizing AI’s full potential the fear and distrust of biased AI. ....

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