Like other suits nationwide, Erie suit would claim Juul's marketing targeted minors
Juul says it aims "to reset vapor category in the U.S."
The Erie School District is joining scores of public school districts and other government entities nationwide in taking legal action over underage vaping.
The Erie School Board has authorized the district to sue Juul Labs Inc., claiming the nation's largest electronic cigarette company wrongfully marketed its products — with their streamlined designs and fruity flavors — to youth, spurring a vaping epidemic among students, harming their health and adding to the district's costs.
The School Board at its monthly meeting on Wednesday night unanimously approved a representation agreement with three law firms to pursue the litigation against Juul, the first step in what will lead to the filing of a lawsuit in what could be U.S. District Court in Erie.