The Network is a public-sector led entity, which will work in partnership with the ECOWAS Commission to promote goods made in West Africa.
ECOWAS Commissioner for Trade, Customs and Free Movement, Tei Konzi, who represented the President of the ECOWAS Commission, Jean-Claude Kassi Brou, stressed the importance of the Trade Promotion Organisations in accessing new markets and establishing linkages between local and international businesses.
On her part, the Executive Director of the International Trade Centre, Pamela Coke-Hamilton emphasised the milestone West Africa has achieved with the establishment of the ECOWAS TPO Network.
“As a network you can learn from each other, support growth into each other’s markets, invest in shared information assets, and amplify the voice of TPOs and the private sector as champions of the Africa of tomorrow,” said Ms. Coke-Hamilton.