May 19, 2021
The Eastern Cantaloupe Growers Association, a leading food-safety and advocacy group for Eastern Cantaloupe growers in the Midwest and eastern U.S., has announced the launch of its Flavor of Sunshine campaign to support the 2021 Eastern Cantaloupe season. The annual campaign helps drive business for retailers with consumer-facing marketing components such as branded PLU stickers on the fruit, recipes and a social media campaign that promotes the benefits of Eastern Cantaloupes.
"Our members are proud of the Eastern Cantaloupes they grow, with their exceptional sweetness and unique flavor profile," said Debbie Johnson, ECGA executive director. "They’re also proud of the strong partnership they have with buyers and retailers in the Midwest and eastern U.S. and are excited about the Flavor of Sunshine campaign and the positive impact it will have on retail sales."