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LAGRANGE, GA – The Eastern Cantaloupe Growers Association (ECGA), a leading food safety and advocacy group for Eastern Cantaloupe growers in the Midwest and eastern U.S., has announced the launch of its Flavor of Sunshine campaign to support the 2021 Eastern Cantaloupe season. The annual campaign helps drive business for retailers with consumer-facing marketing components such as branded PLU stickers on the fruit, recipes and a social media campaign that promotes the benefits of Eastern Cantaloupes. “Our members are proud of the Eastern Cantaloupes they grow, with their exceptional sweetness and unique flavor profile,” said Debbie Johnson, ECGA executive director. “They’re also proud of the strong partnership they have with buyers and retailers in the Midwest and eastern U.S. and are excited about the Flavor of Sunshine campaign and the positive impact it will have on retail sales.” ....
Growers association launches Flavor of Sunshine campaign for 2021 The Eastern Cantaloupe Growers Association (ECGA), a food safety and advocacy group for Eastern Cantaloupe growers in the Midwest and eastern U.S., has launched its Flavor of Sunshine campaign to support the 2021 Eastern Cantaloupe season. The annual campaign helps drive business for retailers with consumer-facing marketing components such as branded PLU stickers on the fruit, recipes and a social media campaign promoting the benefits of Eastern Cantaloupes. Left: Tony Phillips; right, the Flavor of Sunshine PLU Our members are proud of the Eastern Cantaloupes they grow, with their sweetness and unique flavor profile, said Debbie Johnson, ECGA executive director. They’re also proud of the strong partnership they have with buyers and retailers in the Midwest and eastern U.S. and are excited about the Flavor of Sunshine campaign and the positive impact it will have on retail sales. ....
May 19, 2021 The Eastern Cantaloupe Growers Association, a leading food-safety and advocacy group for Eastern Cantaloupe growers in the Midwest and eastern U.S., has announced the launch of its Flavor of Sunshine campaign to support the 2021 Eastern Cantaloupe season. The annual campaign helps drive business for retailers with consumer-facing marketing components such as branded PLU stickers on the fruit, recipes and a social media campaign that promotes the benefits of Eastern Cantaloupes. Our members are proud of the Eastern Cantaloupes they grow, with their exceptional sweetness and unique flavor profile, said Debbie Johnson, ECGA executive director. They’re also proud of the strong partnership they have with buyers and retailers in the Midwest and eastern U.S. and are excited about the Flavor of Sunshine campaign and the positive impact it will have on retail sales. ....
Frey Farms Names New President of Beverage 0 Shares Frey Farms announced that Debbie Wildrick has been appointed the new President of their Beverage Division, Orchardville, LLC. Wildrick is an experienced sales, marketing, and operations executive with over 30 years in the consumer-packaged goods industry. She has held leadership roles in Fortune 500 companies, including 7-Eleven, Inc. and Tropicana North America (PepsiCo), and several early-stage and start-up brands. She has joined Frey Farms at an exciting time. “Debbie’s record and expertise in the beverage industry is widely respected. We are so excited to announce her new role as President of our Beverage Division,” said Sarah Frey, CEO and Founder of The Frey Companies. “She will further our mission to bring natural and healthy products fresh from our farms to families everywhere.” ....