E-commerce leads in influencer marketing spending with 27%, followed by FMCG: Report, ET Retail

From tracing the genesis of influencer marketing to delving into the psychology underpinning consumer behavior and from analysing the total market size to examining compelling case studies, the report comprehensively illuminates key trends, challenges, and opportunities within the creator economy.

Related Keywords

India , Ritesh Ujjwal , Sreeram Reddy Vanga , Youtube , Instagram , Decoding Influence , Creator Economy , Reddy Vanga , Influencer Marketing Report , Influencer Marketing , Gofluence , Influencer Marketing Spending , Commerce , Mcg , Ofluence Report ,