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E-commerce leads in influencer marketing spending with 27%, followed by FMCG: Report, ET Retail

From tracing the genesis of influencer marketing to delving into the psychology underpinning consumer behavior and from analysing the total market size to examining compelling case studies, the report comprehensively illuminates key trends, challenges, and opportunities within the creator economy. ....

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Thumzup® Comments on Report Showing Spending on Influencer Marketing Continues to Grow Faster than Social Media Ads

Thumzup® Comments on Report Showing Spending on Influencer Marketing Continues to Grow Faster than Social Media Ads
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