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With vaccine rollout and relaxed Covid-19 guidelines making for a potential return to the bar scene before the end of the year, alcohol brands are positioning themselves to welcome consumers back. Recently, beer brands like Dos Equis and Bud Light have rolled out campaigns with brand messaging pointing at a cautious return to normalcy. For example, the “Bud Light Summer Stimmy” campaign includes tickets to live sporting events. And Dos Equis ‘ latest campaign “A Dos of XX” includes spots showing people prepping for a night out with friends at the bar in ads across national television, social media, digital activations, retail and out-of-home. ....
EAST GREENWICH â As the state considers the legalization of recreational marijuana more seriously than ever before, East Greenwich Substance Abuse Coordinator Bob Houghtaling is making sure the substanceâs impact is not underestimated. With Paws, a recently created feline caricature that takes design inspiration from Elton John, Houghtaling is fulfilling a mission he sees as harm reduction, preparing for potential legalization with the a message that can heard right meow. âThereâs a tendency to always look at the scientific side of substance abuse, prevention and treatment,â he said, âbut we never look at the artsy side, the human connection side, the social dynamic. So we tried to infuse a little bit of that into the Paws message.â ....