DUBAI: Dubai’s largest bank has launched a marketing campaign offering customers the chance to win Bentley cars or Breitling Aviator watches in a bid to encourage them to boost their savings.
The initiative by Emirates NBD follows a recent report showing the negative impact that the coronavirus disease (COVID-19) pandemic has had on many bank balances.
Bank customers are being given the opportunity to win three luxury Bentley Bentayga SUVs and 75 Breitling Aviator 8 Chronographs as part of a marketing drive that will run until the end of May.
Existing customers with an average balance of at least 100,000 Emirati dirhams ($27,229) will get the chance to enter a draw to win a Bentley every time they increase their balance by 50,000 dirhams in a current or savings account or 100,000 dirhams in an online savings account or fixed deposit account during the length of the campaign.