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The now discarded tourism slogan, pitched Barbados as Just Beyond Your Imagination.It is a place like no other, we have messaged to citizens from around the world.The record number of tourist arrivals in our pre-pandemic era was testimony to the fact that hundreds of thousands of travellers each year, felt the slogan to be true and spent millions of dollars to briefly enjoy a piece of paradise.We have introduced this as a point of comparison to the reality of too many Barbadians who are finding it extremely difficult to endure the crushing cost of living.Some lament that it is really the high level of personal debt that too many of us are saddled with that contributes to the feeling of being overwhelmed when food and gas prices increase. ....
Barbados Today May 24, 2021 The Democratic Labour Party (DLP) Monday charged that the island’s tourism officials spent thousands on the new tourism theme: Little Island, Big Barbados saying it has already been used by several countries. The DLP charges that it is a significant blunder and taxpayers deserve a return of the substantial funds spent on the initiative. Below is the full DLP statement: Give us back our money Barbados taxpayers were appalled to learn last week that this country paid approximately three-quarters of a million dollars for a tourism promotion tag line that other countries already use. It is alleged that we forked out approximately US $375,000 (BDS$750,000) for the tag line “Little Island, Big Barbados”. ....