Florida state senators today voted to approve a proposal by governor Ron DeSantis to repeal special tax and self-governance rights for the Walt Disney Company in the state. The proposal, introduced in response to Disney’s opposition to the state’s recently-passed and highly controversial ‘Don’t Say Gay’ bill, could impose millions more in taxes on the corporation and disrupt the local economy. Political strategists and PR pros weigh in on how Disney will be impacted if the bill passes in the house and whether the political activism is worth the risk for big brands.