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Digital Sneakers You Can’t Actually Wear Are Weirdly Popular Digital Sneakers You Can’t Actually Wear Are Weirdly Popular Right Now Buffalo London Sneakerheads have fallen victim to some questionable trends over the years: joggers and pin rolls, chunky dad sneakers, and distressed (read: destroyed) sneakers are but a few. One of the latest trends sees the sneaker industry shift towards a digitalized future, where sneakers you can’t actually wear are becoming weirdly popular. Innovation is not new to the sneaker industry. Brands are constantly engaged in an arms race to make actual, wearable sneakers lighter, faster, or more comfortable. Retailers and resellers are in a never-ending tug-of-war to fix and game the system. Recently, other players have entered the market with digital innovations of their own: sneakers you can’t actually wear IRL. ....
Shoe brand Buffalo London has teamed up with digital fashion house The Fabricant to create a flaming virtual trainer that can only be worn in images for social media. The design, dubbed the Classic BurningFor, is based on a 3D scan of the brand s Classic Low platform shoes, first popularised by the Spice Girls in the 90s. Now in 2021, it s been updated for the age of the internet using CGI animation software to create a digital version lapped in blue or red flames. Beyond being Buffalo London s debut digital-only product, the company claims this also marks the first time that an established brand has made a virtual wearable available for purchase on its website alongside its regular, physical products. ....