The Indian media and entertainment (M&E) sector has de-grown by 24% to INR 1.38 trillion in 2020. It is expected to grow by 25% in 2021, to reach INR 1.73 trillion, says the recent FICCI-EY report 2021 titled ‘Playing by new rules’.
Print de-grew 36% in 2020 due to the impact of Covid-19. Digital media and online gaming were the only segments that grew in 2020, adding an aggregate of INR 26 billion. Read more ...
So, what about all that talk about high growth?
The good news is that the pandemic was a sort of temporary blip and the media and entertainment sector will grow by 25% in 2021 and it will notch up Rs 1.73 trillion.