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Digital media and online gaming overtake print - The Noel D'Cunha Sunday Column


The Indian media and entertainment (M&E) sector has de-grown by 24% to INR 1.38 trillion in 2020. It is expected to grow by 25% in 2021, to reach INR 1.73 trillion, says the recent FICCI-EY report 2021 titled ‘Playing by new rules’.
Print de-grew 36% in 2020 due to the impact of Covid-19. Digital media and online gaming were the only segments that grew in 2020, adding an aggregate of INR 26 billion. Read more .
So, what about all that talk about high growth?
The good news is that the pandemic was a sort of temporary blip and the media and entertainment sector will grow by 25% in 2021 and it will notch up Rs 1.73 trillion. ....

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