Digital billboard zone proposed along Route 5, I-91 in West Springfield
Updated Feb 17, 2021;
WEST SPRINGFIELD — Advertising may be taking to the skies above Route 5 if town councilors support a petitioned zone change.
William Fennell, an attorney representing 19 petitioners from West Springfield, spoke at Tuesday’s council meeting about their proposal for an overlay zone to allow digital billboards in the retail district of Riverdale Street (Route 5) and on industrial land facing Interstate 91 near the Holyoke city line.
A separate group of 13 residents sent a letter in opposition. Town councilors seemed receptive to the proposal, but wanted to make sure Riverdale Street isn’t overwhelmed by flashing advertisements.