people can eat that in one serving. it's got a $1.50 clip on it, which is the most expensive thing in this bar. and it's trash. it's $1 million a year for packaging. i can't believe i just said that out loud. >> i don't know how much it's going to cost us yet. i know that we're going to have to change the labels on everything. >> the packaging will completely change everything we do. >> if it went through, susan, i mean, it would be the end of the edible industry. >> there wasn't comprehensive agreement on whether or not we should just simply limit manufacturers to ten-milligram edibles. there was some opposing views on whether or not that was the right thing to do. so what we did is allowed for manufacturers to still create 100-milligram edibles. the only thing was they had to be able to score that product and make it really clear where the different serving sizes