year-to-year, and i think that you -- that's the best way to approach your business. you don't want to get into an overproduction situation. you really want to manage your inventory. now obviously you want to make your decisions based on the long-term ramifications. but stuff like keeping your product fresh, not overproducing, keep it scarce in the market. things like that, are short-term decisions that have long-term ramifications. and that's kind of how i operate. but i'm not a big one at looking at three-year, five-year financial plans. they never seem to work out. but i think you want to be very focused on the present to succeed in business. it's time now to answer some of your business questions. alfred edmond, senior vice president and chief content officer at black enterprise magazine and jen groover is a serial entrepreneur best known for creating butler bag as well as her lifestyle brand empowered by jen groover. good to see both of you guys. that is one of your new bow ties. every time you come on the show you have a new one. >> i'm going to work my way through the whole collection. >> okay, great.