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Hi, everyone. Im j. J. Ramberg, and welcome to your business. Your company cannot gain traction if you dont know who your Real Customers are. That was the problem one new orleansbased entrepreneur had with his Childrens Party space. While catering to kids he found out the hard way it was the parents he should be making happy. Bouncy castles, gigantic slides, pizza. It looks like heaven to your average kid, and thats exactly what gene sauce was banking on in 2008 when he opened new orleansbased bookoo bounce, an Indoor Inflatable Party place. After attending party after party where children were the one and only priority, gene saw that he could do Something Different with his company. So often the partys experiences were not geared around the parent so ....
Year-to-year, and i think that you that s the best way to approach your business. you don t want to get into an overproduction situation. you really want to manage your inventory. now obviously you want to make your decisions based on the long-term ramifications. but stuff like keeping your product fresh, not overproducing, keep it scarce in the market. things like that, are short-term decisions that have long-term ramifications. and that s kind of how i operate. but i m not a big one at looking at three-year, five-year financial plans. they never seem to work out. but i think you want to be very focused on the present to succeed in business. it s time now to answer some of your business questions. alfred edmond, senior vice president and chief content officer at black enterprise magazine and jen groover is a serial entrepreneur best known for creating butler bag as well as her lifestyle brand empowered by jen groover. good to see both of you guys. that is one of your new bow ties. ....
hi, everyone, i m j.j. ramberg and welcome to your business. deciding where to manufacture your product is a big decision. do you go overseas, where things may be cheaper, but the complications may be trickier? or do you keep things stateside where you face a whole host of other issues? today we follow one business owner who decided that he wanted his golf products to be 100% made in the usa. so how was he able to source everything locally? he literally packed his bag and started knocking on doors. dollars and cents-wise, it s actually cheaper for us to make the product here than it is for us to make it overseas, and it s more effective for us. we can drive and within two hours we can be at every one of our suppliers. when charlie burgwyn was ready to launch his line of luxury golf accessories he knew he wanted to source all of his supplies locally. it s important to our business and it s important to our brand to have a product made domestically. founde ....