whether it's finding new customers, or, a new location for my next restaurant. when we all come together, my restaurants, my partners, and the community amazing things happen. to me, that's the membership effect. in 2005, hamdi ulukaya came across a classified ad for an old yogurt plant. coming from a turkish family that is no springer to the yogurt business, ulukaya seized the opportunity to create chobani. today it's the number one selling greek yogurt in america. we caught up with the founder and ceo to get his insight on the importance of wearing many hats and investing in the heart of your company, in this "learning from the pros." ♪