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Detailed text transcripts for TV channel - MSNBC - 20130824:09:43:00

The organic nature of the business and what the business is generating on its own. the founder of ultra light start-ups new york says this business model is right for the times. investors are only giving money to successful serial entrepreneurs or people that already have traction. you need to get some traction first and the way you do that is starting with the revenue first and going on to scale afterwards. hamilton caldwell started his business on the stove in his new york city apartment. he knew he was going at it alone. it took a little boot strapping. i gave this thing everything i had. while leveraging the marketing power of facebook and twitter, caldwell spends the majority of his time in the new york city area and visiting the pennsylvania facility where in ultra light fashion, he has outsourced his yogurt production. if you were to start a yogurt ....

Business Model , Ultra Light , New York , Hamilton Caldwell , Marketing Power , Yogurt Business , Pennsylvania Facility , New York City Area , Ultra Light Fashion ,

Detailed text transcripts for TV channel - MSNBC - 20120909:11:46:00

Whether it s finding new customers, or, a new location for my next restaurant. when we all come together, my restaurants, my partners, and the community amazing things happen. to me, that s the membership effect. in 2005, hamdi ulukaya came across a classified ad for an old yogurt plant. coming from a turkish family that is no springer to the yogurt business, ulukaya seized the opportunity to create chobani. today it s the number one selling greek yogurt in america. we caught up with the founder and ceo to get his insight on the importance of wearing many hats and investing in the heart of your company, in this learning from the pros. ....

Membership Effect , Hamdi Ulukaya , Yogurt Business , Chobani Yogurt , Yogurt Plant , Greek Yogurt , Number One ,

Detailed text transcripts for TV channel - MSNBC - 20120909:11:39:00

This in your business, is that you re forming a habit. right? yes. and that is that s kind of the test, that s the holy grail for any business, is how do you create a habit? yeah. and every single woman who has to get dressed for some event or something they care about, we all go through that same rigmarole of what are we going to do? and i think that they ve created a habit of you can get your hair blown out and you don t need a new outfit and it goes really far and i think that that s really powerful habit for them to create. and i think the attention they pay to their pricing. i mean you can t form a habit if you can t afford it. that s right. and that s how they bring people in. i mean that s the core of this is get people in, because of the low prices. keep them in because of the experience. yep. thanks, guys. developing a strong network of people is one crucial key to success. here now are five ways you can start strengthening your business relationships, cour ....

Yogurt Business , Holy Grail , Business Relationships , Allbusiness Com ,

Detailed text transcripts for TV channel - MSNBC - 20120909:11:47:00

in early days i was maker, sales person, manager of the plant. i was everything. you become manufacturing guy, you become a sales guy, you become a financing guy. you become a marketing guy. whatever you can call it, you do every one of them. you have a taste of every bit of every angle of this business. and then you grow your business later on, you do have a knowledge of, you know, every aspect of that business. this product is not something new. it s not something we invented. it s been around for hundreds and hundreds of years. and it was available before us a couple of years but it was only in specialty stores. but i just didn t understand why. a simple product like yogurt, why would it be a specialty? we went to these stores and we said, look, we don t want our product to be in a specialty section of your store. we want this product to be in a main daily aisle. that all the other yogurts are. ....

Marketing Guy , Sales Person , Yogurt Business , Knowledge Of , Specialty Section , Daily Aisle ,

Detailed text transcripts for TV channel - MSNBC - 20120909:11:58:00

With many of your customers constantly on the move, know wrg they re going is your business. if you want to harness the power of location based marketing, check out our website of the week. geotoko.com helps businesses find out who is checked in at their locations. you can build and launk location based promotions at foursquare, twitter. real time location analytics can help you better reap your target demographic. to learn more about today s show, just click on your website. it s openforum.com/yourbusiness. you ll find all of today s segments plus web exclusive content with more information to help your business grow. you can also follow us on twitter. it s @msnbcyourbiz. become a fan of the show on facebook. next week two entrepreneurs in need of cash have to find funding after being turned down by a bank they had already been ....

Geotoko Com , Target Demographic , Yogurt Business , Web Exclusive Content , Openforum Com Yourbusiness ,